How Your Facebook Group Is Hurting Your Business

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You’ve started a new business and you’re excited!

You love the products and you’re eager to start seeing those dollars roll in.  With Facebook’s war on pages you think to yourself “I’ll just create a group instead!”  Then you add 300+ of your closest friends into your group and start posting.

Chances are, if you take the steps above, you’ll get more animosity than sales.  Here’s why:

People don’t like to have things forced upon them.  This is especially true for consumers.  The great thing about being a consumer in the US is the HUGE variety of goods and services and the fact that the consumer gets to pick and choose what they want.

Say you’re in the market for some new jeans.  You go to the mall and you’re walking around.  A door opens, an arm reaches out and pulls you in.  You suddenly find yourself in a small, dark room full of jeans, wondering what just happened.  While the items you were searching for are all around you, most people are still wondering why the heck they were just abducted and taken somewhere that they didn’t choose to go.  I know if I were thrown, without consent, into a room full of jeans, the jeans would be the last thing on my mind.  I would want to get out of there.

Groups are the virtual equivalent of this tactic.  And, unfortunately, this is becoming more and more common.

I’ve seen posts from people commenting that they’ve had to remove themselves from several groups a day.  The frustration compounds with each group that someone is added to.  People become more and more irate at the fact that they’ve been added against their will into your group.

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Instead… try this…

Try creating a Facebook Fan Page.  Facebook does not want you to use groups for businesses.  Plus, pages have the ability to reach beyond your group of friends and family.  The key to having a successful page is creating quality content that people will want to share.  (Stay tuned for a post on this later on).

However, if you feel like you must go with a group page instead, here are a few tips to help keep your customers happy and engaged.

  • Have a conversation before you add them to the group.

I’m not talking about sending a group message to everyone on your friends list telling them about your group… people don’t like that either.  Have a one on one conversation letting them know what the group is and then ask them if they would like to be added.  Don’t spam them a huge paragraph and don’t send a link.  Both of these things cue the “ignore” feature in people’s brains.  Keep it short and sweet.  Also remember that people are more likely to say yes if you actually have a relationship with them.  Have a conversation about THEM and not your business.  Then, when it naturally comes up, ask them if they would like to be added to your group.

  • Respect your customers

Don’t spam the group constantly.  The activity in your group should nicely compliment their Facebook feed, not dominate it.  If your group is too spammy, they will probably unfollow it and forget about it.

If you have posts that encourage your groupies to invite other people, make sure they speak with them first.  If they add without asking, you, the owner of the group, will be the one facing any wrath that results from the action.

Realize that your customers are looking for what’s best for them.  Stay classy with positive posts showing them the benefits of what you have to offer.  Don’t send any links to anyone without permission and don’t add anyone to a group or event without permission.  Privately asking someone if they would like to be a part of your group will take you a lot further than spamming the “Add” button.

 

Find the Best Network Marketing Company for You

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Finding the Best Network Marketing Company

Finding the best network marketing company for you can be a daunting task with so many options and distributors beckoning you from all angles.  Sometimes the best thing you can do is drown out all the noise and follow these steps:

The Best Network Marketing Companies…

… solve a problem.

Think about the problems that you see in the world… is there a network marketing company that helps provide a solution to that problem?  Some of the biggest companies out there right now, focus on a specific issue that people want to solve such as:

  • Weight-loss
  • Anti-aging
  • Healthy living
  • Chemical free products
  • Illiteracy

Are you seeing a trend?  People want to feel great and look great at an affordable price.  Make-up and jewelry companies are also hugely popular right now because they help people feel better about themselves.

Low self-esteem is plaguing the masses right now.  A large number of people are affected by this in some way.  From the research I’ve done, Network Marketing companies with a focus on anti-aging, weight-loss, and high quality, non-toxic, chemical free products are on the rise.

That doesn’t mean that companies who don’t focus on this area are bad.  But it is important to understand that a network marketing company that solves a problem, which meets a need in a large amount of people, tends to be more successful.

The Best Network Marketing Companies…

… have products and a mission that you can stand behind.

Each network marketing company has a mission.  Is the company mission something that you are passionate about?  Do you use the products yourself?

If you aren’t answering ‘yes’ to both of these questions, then move on to the next network marketing company.  It’s extremely difficult to be successful when you’re only thinking about the monetary aspect of the company.  A well rounded distributor has a great personal understanding of the products and feels passionately about the company’s mission.

The passion that you have for the products and the mission is going to help drive your success.

The Best Network Marketing Companies…

… have great leadership.

Choosing the right mentor is just as important as choosing the right network marketing company.  When you’re looking for a mentor, look for someone who reflects who you want to become.  Here are some amazing qualities to look for in a strong network marketing leader:

  • Experience
  • Integrity
  • Loyalty
  • Consistency
  • Happiness

Talk with your potential leader about what plan they have for new team members.  Every great network marketing leader has a plan that is able to be replicated by each member of their team.  You’ll want to find a leader who is living the mission of the company and using the products.  It’s also great to find a leader with experience.

Due to the nature of network marketing, some people do get lucky and soar high right out of the gate.  However, if they don’t have leadership experience then as soon as the luck wears out, they may not be experienced enough to help you through the harder times.

A skilled leader has the experience and eagerness to always keep improving their skill set to be able to help their team in the best way possible.  They also don’t stop working the business or growing as a leader in the network marketing industry. If you come across a leader who has lots of experience and lots of success, but no longer works the business, then they may not be working with their team members either.  You will want to find a leader who will be there for you when you need them.  You want to find someone who will teach you their methods and help guide you through building your own team.  Then you will turn around and pass your knowledge on to them.

The Best Network Marketing Companies…

… have a system and tools to help you be successful.

As mentioned above, your leader should have a plan, some kind of system that they train you to do to gain success in your business.  Every strong network marketing company has a system that should be replicated for each person on the team.  A great network marketing company will also provide you with the tools needed for your business to be successful.  This will usually include a website and some kind of compelling offer that is unique to the company.

Many companies provide additional tools as well such as training, referral tools, and access to media.

The Best Network Marketing Companies…

… have a great compensation plan.

When it comes down to the dollars and cents, you want to make sure that you’re getting involved with a company that provides you the opportunity to have a successful, long lasting career.

Before you sign up with a network marketing company, be sure that you have at least a basic understanding of the compensation plan and what exactly you need to do to make money.  Learn about the different levels in the company.  Think of a realistic dollar amount that you would like to make each month and plot out where you would need to rise to within the company to be earning that money.  Is this an attainable goal?

Another aspect of the compensation plan that you’ll want to pay close attention to, is how many people you will need to personally sponsor in order to be successful.  Some compensation plans will max out with as little as 3 personally sponsored team members, while others may require upwards of 30.

If the compensation plan seems confusing to you, ask questions.  If your potential new leader can answer them in a way that helps you understand, then that’s a good sign that they are invested in your success.

If you have any other questions about finding the right Network Marketing Company for you, feel free to comment below.

 

Develop Your Personal Brand

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Personal branding is practiced by individuals who are marketing themselves and their careers as a brand.

Now, more than ever, with loads of impersonal websites desperately attempting to gain your attention (and your business), personal branding is moving into the spotlight.  The idea of creating and developing a personal brand has been around since the 1930s.  However, now with the internet, we are now taking this concept to the next level.

Extensive social media has provided us with the opportunity to share our lives with the world.  However, it is extremely important to be aware of what you are putting out there.  Personal branding allows you to be in control of your image on the internet.  Your personal brand should reflect what you want to be known for.  It’s not uncommon for customers, or even an employer to Google potential employees.  The question you should ask yourself is:  Will they like what they find?

Personal branding is especially important when you are in network marketing.  By developing your brand, you are setting yourself apart from your competition.  This approach to business allows you to attract people who are interested in what you have to offer.

To develop your own personal brand, there are a few things you need to think about.

  1. Be real and appeal
  2. Persistently consistent
  3. Learn and Share

Be yourself.  You can’t build a personal brand around a “you” that doesn’t exist.  It would be extremely difficult to keep up for an extended period of time because it’s not you.  Instead, think about what about you appeals to people.  Your brand should reflect who you are and who you want to be.  Be real, be believable and you will appeal to people who are like you, and people who want to be like you.

Be consistent.  Try to maintain consistency across all of your online profiles.  A personal brand needs to be consistent in order to build trust.  If your Instagram is all about motivation while your Facebook page is full of negativity then your followers aren’t going to know what to believe.  Think about the image you want to put out for the world to see and then display that image on each of your platforms.

No matter what field you are in or how you are trying to promote yourself, there’s opportunity to learn more.  Use your personal brand to become an expert at what you do and learn everything about what you’re promoting and trying to share.  This doesn’t mean you need to learn everything all at once or share everything all at once.  Share what you learn as long as it’s something that your audience will find helpful.  By becoming an expert and constantly increasing your knowledge, you are becoming a source for people who want more information.  They will trust your personal brand and watch you for guidance and support.

If this post was helpful for you, please like, share, or comment.

Stay tuned for other tips on personal branding and other skills that can help your business reach the next level.