Personal branding is practiced by individuals who are marketing themselves and their careers as a brand.
Now, more than ever, with loads of impersonal websites desperately attempting to gain your attention (and your business), personal branding is moving into the spotlight. The idea of creating and developing a personal brand has been around since the 1930s. However, now with the internet, we are now taking this concept to the next level.
Extensive social media has provided us with the opportunity to share our lives with the world. However, it is extremely important to be aware of what you are putting out there. Personal branding allows you to be in control of your image on the internet. Your personal brand should reflect what you want to be known for. It’s not uncommon for customers, or even an employer to Google potential employees. The question you should ask yourself is: Will they like what they find?
Personal branding is especially important when you are in network marketing. By developing your brand, you are setting yourself apart from your competition. This approach to business allows you to attract people who are interested in what you have to offer.
To develop your own personal brand, there are a few things you need to think about.
- Be real and appeal
- Persistently consistent
- Learn and Share
Be yourself. You can’t build a personal brand around a “you” that doesn’t exist. It would be extremely difficult to keep up for an extended period of time because it’s not you. Instead, think about what about you appeals to people. Your brand should reflect who you are and who you want to be. Be real, be believable and you will appeal to people who are like you, and people who want to be like you.
Be consistent. Try to maintain consistency across all of your online profiles. A personal brand needs to be consistent in order to build trust. If your Instagram is all about motivation while your Facebook page is full of negativity then your followers aren’t going to know what to believe. Think about the image you want to put out for the world to see and then display that image on each of your platforms.
No matter what field you are in or how you are trying to promote yourself, there’s opportunity to learn more. Use your personal brand to become an expert at what you do and learn everything about what you’re promoting and trying to share. This doesn’t mean you need to learn everything all at once or share everything all at once. Share what you learn as long as it’s something that your audience will find helpful. By becoming an expert and constantly increasing your knowledge, you are becoming a source for people who want more information. They will trust your personal brand and watch you for guidance and support.
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Stay tuned for other tips on personal branding and other skills that can help your business reach the next level.